The Lead Agency

Website: http://www.leadagency.com.au
Address: Level 1, 195 Swan Street Richmond VIC 3121

Partner with The Lead Agency and leverage our 20 plus years of experience in tailoring digital marketing solutions for businesses across the insurance industry: underwriting agencies, insurers, insurance brokers and associated service providers.

Proven Commercial Outcomes in Regulated Markets
We understand that B2B insurance requires measurable commercial outcomes, not just marketing activity. We have a track record of driving growth and reducing wasted spend in complex, regulated, and trust-led industries. For example:

● Insurance & Financial Services: By optimising B2B Google Ads strictly around commercial search intent, we helped a leading insurance provider reduce wasted clicks by 84% while increasing conversions by 128% and profits by 229%.
● Insurance Broker Networks: Our targeted email marketing empowered a network of authorised representatives to speak directly to warm leads over a long buying cycle, resulting in improved communication, enhanced brand consistency, and increased client engagement.
● Compliance & Professional Services: In a highly regulated compliance sector, our targeted B2B SEO approach successfully decreased poor-quality leads by 534% while increasing organic conversions by 554%

Generate more and better-quality leads for your underwriting agency with our custom, targeted marketing services.
● Marketing Strategy
● Google Ads
● Content Marketing
● Email Marketing
● Search Engine Optimisation (SEO)
● Social Media Marketing (SMM)
● Account-based Marketing (ABM)
● Marketing Automation

UAC Member Offer
For all UAC members, The Lead Agency is exclusively offering the following:
1. Free marketing audit
Two 30-minute consultations, including:
● Data gathering and reporting
● Recommendations based on performance findings
● 15% discount* on the first 3 months of marketing for UAC marketing audit clients.
*Excludes external costs (Google ads and other platforms).

2. Free subscription to one-year marketing webinars
At The Lead Agency, we want to empower you to secure your own results with expert tips to
manage your marketing yourself.
Register for our free one-year marketing webinar series, covering topics including:
● Website design – key things to have on your website
● Tracking set up – what stats should you be looking at?
Reporting – what to include on a monthly dashboard/how to set it up
● Branding – ensuring consistent, brand-focused communications
● SEO – on-page
● SEO – off-page
● Google Ads – Search
● Google Ads – Display/YouTube
● Socials – Organic
● Socials – Paid
● Conversion rate optimisation (CRO)
● Client newsletters, and more.

3. Free copy of our Underwriting Marketing eBook

4. 20% off a customised quarterly broker email newsletter* for lead nurturing of their UAC contacts, including:
○ Specific insurance information to educate brokers on your products
○ Choice of a range of articles that are relevant
○ Call-to-actions that move prospects to the next step.

Contact:
Andrew Silcox
Managing Director
info@leadagency.com.au
1300 146 375