Underwriting Agencies Council Ltd

Beyond the ANZSIC code: How to understand your client from the inside out & improve their risk profile
2026-02-12 12:00 - 13:00 (Australia/Sydney)
Presenter: Damien Cullen – Head of Strategic Partnerships & John Schroder – Head of Underwriting, Product & Pricing
Businesses are more than their ANZSIC codes.
This webinar explores how shifting from assumption to understanding helps brokers uncover the real factors driving risk — from day-to-day operations to workplace culture. It highlights the difference between assumed risk and operational risk, showing how deeper insight into how a business actually runs can strengthen client relationships, improve risk profiles, and lead to better coverage outcomes.
You’ll also learn how tools like SafetyCulture can help identify and prevent issues before they escalate. Part of the potential “Preventing the Preventable” series, this session is designed for brokers who want to stay relevant, proactive, and indispensable.
Learning Objectives:

Differentiate between assumed and operational risk: Understand how traditional classifications (such as ANZSIC codes) can overlook critical operational factors influencing risk exposure, and apply this distinction to enhance client assessments.
Recognise the value of understanding client operations and culture: Identify key operational and human factors that shape risk and use these insights to strengthen advisory relationships.
Apply practical methods to gather and interpret operational insights: Use digital tools and data-driven methods (e.g. SafetyCulture) to capture, analyse, and act on real-world risk information from client environments.
Enhance professional relevance and client value: Adopt a consultative approach that positions the broker as a trusted risk partner, aligning with ethical, advisory, and professional standards under CPD/CIP frameworks.
Implement proactive strategies to prevent the preventable: Translate operational insights into practical actions that help clients mitigate exposure, particularly in industries like manufacturing and hospitality.

Registrations: Microsoft Virtual Events Powered by Teams
