BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Underwriting Agencies Council Ltd - ECPv6.15.14//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Underwriting Agencies Council Ltd
X-ORIGINAL-URL:https://uac.org.au
X-WR-CALDESC:Events for Underwriting Agencies Council Ltd
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Sydney
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20270403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20271002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Sydney:20260416T120000
DTEND;TZID=Australia/Sydney:20260416T130000
DTSTAMP:20260418T185451
CREATED:20260310T033035Z
LAST-MODIFIED:20260310T033204Z
UID:10000150-1776340800-1776344400@uac.org.au
SUMMARY:Practical Workshop: Marketing for Underwriting Agencies
DESCRIPTION:Presenters: Andrew Silcox – Managing Director\, Maria Gonzalez – Insurance Marketing Expert & Kim McNeil – Insurance Marketing Expert \nThis session will help underwriting agencies set up and run effective marketing activities without the need for an extensive marketing team. This workshop will help participants set up their own range of marketing activities that targets better communication to brokers that measures leads to qualified enquiries. This is a highly practical workshop that requires participants to complete a planning exercise prior to the workshop itself. \nLearning Objectives: \n\nSet up three marketing activities linked to generating new enquiries\, quotes sent\, or broker meetings.\nDevelop a risk appetite into a customer profile and one broker profile that is unique to each workshop participant.\nComplete a unique value message with three proof points.\nDraft three communication elements for use on a website\, social media page and broker email.\n\nRegistrations: https://events.teams.microsoft.com/event/101a1775-7637-476e-be02-17c577ade751@6d96f8f2-00e8-4ea1-9ba7-fd86f83ec1b3
URL:https://uac.org.au/event/practical-workshop-marketing-for-underwriting-agencies/
CATEGORIES:Education & Training
ATTACH;FMTTYPE=image/jpeg:https://uac.org.au/wp-content/uploads/class-26/LA_Logo.jpg
END:VEVENT
END:VCALENDAR